Ford's marketing executives borrowed from 19th Century Hispanic California history to name a new light pickup that was introduced in the 1950s. Comprised of automotive components as opposed to truck ...
The first “hybrid” in the United States had nothing to do with electric motors. Marketed as “More than a car … more than a truck … the Ranchero is a new idea in motor vehicles." Ironically, the ...
The El Camino gets all the glory, but the utilitarian Ranchero embodied car comfort and pickup utility for more than two decades. The first “hybrid” in the United ...
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