On the mission to grow out your natural 4C hair, you’ve been following the biggest YouTube vloggers, trying out new protective styles and investing in the most popular hair care products. But many ...

This became clear when I made TikTok videos about my hair. In a series of vlogs, I started wearing my hair in its most natural state; tightly coiled because of shrinkage, not stretched, with no ...

If you have 4C hair, you’ve likely tested many leave-in conditioners in your lifetime. Even after careful research, it’s not uncommon to try something that promises to “cut your detangling routine in ...

4C natural hair is trending on Tik Tok because these hair influencers are sharing how African Pride products have helped their hair grow. Hair tutorials just got cuter, thanks to TikTok. The social ...

In February, a tweet about 4C hair went viral, racking up 51.7k likes and 9k retweets. The author wrote: "A lot of y’all don’t like how 4C hair looks NATURALLY. That’s why you’re always pushing for ...

A Mzansi woman wowed TikTok with her stunning 4C Afro, sharing her simple hair-growth routine after her viral video hit 6.5M ...

While SZA’s signature look is a wavy and full 4c natural hair moment — one of the things fans love most about the singer in addition to her talent is the versatility she rocks when it comes to ...

Taking care of your 4C curls can be challenging, especially if you recently went natural. 4C hair is the ‘coiliest’ hair texture – made up of hair strands that have a very tight zig-zag pattern. This ...

It's easy to run out of ways to style your natural hair especially when it's short but you're about learn how to do that. It's easy to think that styling a natural hair is quite difficult but believe ...

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Since the early 2000s, there's been an increase in the number of natural hair products available on the market, according to a 2017 report by the L.A. Times. But that doesn't necessarily mean every ...

Hearing the words "bad hair" can be triggering for many black women with 4C curls — bringing up distressing memories like being told by a hairdresser their hair was "unmanageable," hearing negative ...