Zephyr was originally conceived as a lower-priced sub-brand of Lincoln, similar to Cadillac's LaSalle; instead, the Lincoln-Zephyr was a surprise hit that became the mainstay of the Lincoln brand. By ...

When Ford's luxury Lincoln division introduced its crossover replacement for the Aviator sport/ute at last month's Detroit auto show, it also revealed a new vehicle naming system. As such, Aviator ...

Sales numbers for the new Lincoln Zephyr show that the luxury brand can reach beyond its base of older, repeat buyers, company executives say. Two of every five Zephyr buyers are trading in vehicles ...