In the early 1960s, Pontiac brass was trying to come up with a new way to attract the lucrative youth market. The traditional manner or selling excitement through motorsports involvement was a no-go ...
The Pontiac GTO debuted for the 1964 model year, born from Pontiac's need to attract the youth market. Pontiac had long tied its marketing to racing involvement, but a horrific crash at the 24 Hours ...
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