Twin Cities Pride raised more than $60,000 to fill a gap in fundraising after booting Target from the list of festival sponsors. The Minneapolis retailer sparked public outcry with an announcement that it would retreat from its diversity goals amid pressure from conservative activists.

Twin Cities Pride uninvited Target from sponsoring its annual event after the company backed away from many of its DEI initiatives.

After announcing the organization would part ways with a sponsorship from Target, Twin Cities Pride announced it had surpassed its fundraising goal to recoup the $50,000 the company had provided - in less than 24 hours after starting its crowdfunding campaign.