Nearly a week after American Eagle released its new ad campaign with Sydney Sweeney, many are still dissing or discussing it, depending whom you ask. For many, the online and social media backlash was rooted in the tagline “ Sydney Sweeney Has Great Genes.”

Though it’s aimed at women, American Eagle's campaign echoes that aesthetic. Some of the ads focus on Sweeney's individual body parts, including her chest and buttocks, and several of the spots show her performing for and addressing an unseen cameraman.

Sydney Sweeney's American Eagle ad sparked backlash over claims of oversexualization, missed targeting of its audience and controversial messaging