Samsung’s biggest TV news of CES 2025 is The Frame Pro, a better version of its popular art TV that looks to deliver improved picture quality that I’ve waited for.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

Admittedly, it is an off-center pick from Laptop Mag to give a TV the Best Design of CES 2025 award, but the new Frame Pro is overwhelmingly the best-designed piece of technology to debut this week in Las Vegas.

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Samsung has just unveiled its new The Frame Pro TV, which finally adds the company's Neo QLED mini-LED tech to The Frame range that previously relied on edge-lit QLED displays.

It will be available in 65-inch, 75-inch, and 85-inch sizes and have Samsung's high-end Neo QLED panel and NQ4 Gen3 AI processor.

LG, Samsung, TCL and Panasonic all announced new TVs this week. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more In recent years, the Consumer Electronics Show has been the go-to place for the biggest TV manufacturers to show off their upcoming lineups — and CES 2025 was no different.