The International Olympic Committee (IOC) has entered a groundbreaking new partnership with Comcast NBCUniversal, extending ...

The International Olympic Committee (IOC) and Comcast NBCUniversal have agreed on a new groundbreaking partnership for the ...

The IOC said Thursday it signed its long-time United States broadcast partner to a $3 billion renewed deal for the 2034 Salt ...

The deal with the IOC also includes technical and advertising support surrounding the games.

Comcast has reached a multiyear agreement with the International Olympic Committee (IOC) to broadcast the games on all platforms in the United States for the Olympic Games through to 2036 ...

The International Olympic Committee and Comcast NBCUniversal have agreed to expand their longstanding partnership through ...

The media rights deal also includes partnerships on digital advertising, broadcast infrastructure and in-venue distribution ...

This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have ...

The $3 billion deal will also see the parties collaborate on technical infrastructure and advertising support of the games.

The deal is key to the IOC, because the Lausanne, Switzerland-based organization relies heavily on revenue from Comcast to maintain financial security to stage the Olympics and Paralympics games.

NBC has long held the U.S. broadcast rights to the Olympics. When its contract with the IOC was last extended in 2014, NBC ...

The agreement also included various innovative joint strategic initiatives and projects that aim to exploit emerging digital ...