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So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating ...
Cleveland Hopkins International Airport has launched a new marketing campaign that aims to increase passenger numbers by promoting the facility’s convenience and flight offerings. The move comes as ...
When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their advertising campaign was a success. It is not always cut and dry what success is, so ...
The 2024 election is poised to break the record set by the 2020 election and see $10.2 billion worth of campaign advertising, according to the ad tracking firm AdImpact.
By Helen Coster and James Oliphant NEW YORK (Reuters) -Residents of Columbus, Indiana awoke last week to a yellow billboard ...
Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...
Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...