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Tennessee making switch back to Adidas from Nike

Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.

USA TODAY · 51m

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Bleacher Report · 22h

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires in 2026, ESPN's Chris Low reported.

Marketing-Interactive4h

Nike sues HK star Edison Chen over alleged breach of contract

Nike has filed a lawsuit against Edison Chen, the Hong Kong singer and founder of streetwear brand CLOT, over an alleged ...

Retail Dive12d

Adidas poised to grab market share this year as Nike falters

Shein, Uniqlo, Skechers and New Balance are also projected to broaden their share of the apparel space, according to ...

Hosted on MSN5mon

10 cheapest Adidas, Nike and Puma sneakers in the world

Sneakers from Adidas, Nike, and Puma offer budget-friendly options with style, comfort, and functionality. The article highlights 10 affordable models starting around ₹2,999, such as Adidas Lite ...

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