HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its ...

LONDON —Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July ...

The global expansion of HBO Max follows earlier 2025 launches in Australia and Türkiye. Additional launches are planned in ...

Warner Bros Discovery’s CEE and MENA chief Jamie Cooke has played down the company’s upcoming split of its streaming and ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

The move will be accompanied by a renewed focus on the prestige programming that has defined the premium brand for decades.

At a time when Netflix and Amazon are stepping up local productions and fast-growing services like RTL+ have revealed expansion plans, HBO Max’s stated local first strategy now rings very hollow.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.

For Halloween, HBO ... on HBO Max that chose a movie for a consumer based on which door they picked: “Not Scary at All,” “Scary” and “Very Scary.” This year saw the expansion of ...